Boutique Luxury China Travel Agency
Unearth
China
探微
Only journeys we’d take ourselves.
Plan your tripWe only build trips we would take ourselves.
China is often presented through headlines, landmarks, and fixed itineraries. The China we know is also found in early morning parks, crowded markets, long train rides, food halls, tea tables, street barbecue, mountain towns, and conversations that happen when a route is planned with care.
We are not a booking platform and not a conventional tour operator. Our trips are built from places we have visited, routes we have tested, people we trust, and moments we would genuinely choose for our own friends.
We design with two kinds of experience.
Our team comes from international business and documentary production. That means we care about the practical side of travel and the quality of what you actually see.
International service sense
We understand what Western travelers usually need in China: clear communication, reliable timing, comfort, privacy, food confidence, and no awkward shopping stops.
Documentary instincts
We look for real settings, useful context, and people worth meeting. Not every local-looking experience is good. Not every famous stop is worth your time.
Firsthand route building
We do not assemble trips from a desk. We explore, test, adjust, and keep only what feels worthwhile, smooth, and true to the place.
Private China trips, built from the ground up.
China, experienced with depth.
We create thoughtfully curated experiences for travelers who want to see a more nuanced side of China — beyond landmarks, beyond stereotypes, and beyond standard itineraries. Every journey we design is built around firsthand exploration, cultural context, and genuine human connection..
Curated Journeys
Private routes across China, designed around your pace, interests, comfort level, and travel style.
Some journeys improve the classic route. Others go into grasslands, border regions, mountain towns, minority villages, and communities rarely seen by international visitors.
The common point is simple: we have to believe the route is actually worth taking.
Cultural Experiences
Food, markets, parks, regional craft, local homes, tea, street life, old neighborhoods, and cross-cultural conversations.
We avoid staged local experiences. The goal is not to watch China perform, but to enter settings that already have their own life.
Story-Driven Exploration
Our documentary background affects what we notice: overlooked details, changing communities, human routines, and the mix of ancient and hypermodern life.
This does not make the trip academic. It makes the route sharper, less generic, and easier to remember.
Not only the monuments. The country around them.
A good journey can include the icons, but it should not stop there. We look for places where China feels lived-in: mountain villages, morning markets, old streets, food counters, river towns, Tibetan landscapes, and people going about their own day.
Different routes, same standard.
The route can be classic, remote, food-focused, culture-focused, or a mix. The rule stays the same: we only keep experiences that feel worth the travel time.
Classic China, done better
Beijing, Shanghai, Xi’an, Chengdu, and other must-see places, with better timing, better context, and fewer empty stops.
Wild and regional China
Tibet, Yunnan, Guizhou, Guangxi, western routes, grasslands, border regions, and mountain towns that show a different scale of the country.
Food and daily life
Morning parks, neighborhood markets, regional food, tea, barbecue, breakfast stalls, and the small routines travelers usually miss.
People, not performances
Hosts, makers, guides, drivers, cooks, and local contacts chosen because they make the place feel more real, not more theatrical.
Built by people who work between China and the world.
Our team has spent years moving through China for business, filming, travel, and field research. We know how to make a trip work smoothly for international guests, and we know when a place has more to offer than the standard route suggests.
Ellen
Ellen studied at Brown, then spent years at Amazon China helping Chinese sellers reach global markets. She built her career on one belief: Chinese brands and craftsmanship deserve to be seen by the world. Now, she’s flipped the script—instead of taking China to the world, she’s bringing the world into China, the real one, not the postcard version..
Coco
Coco graduated from USC and has been directing documentaries for China Central Television ever since. Her work has always been about finding the angles no one else sees—the quiet details, the stories that don’t make headlines, the textures of everyday life that reveal something deeper. She knows how to look at China and see what’s actually there.
Before you arrive, we have already done the sorting.
The value is not just a nice hotel or a private car. It is fewer wrong turns, stronger choices, better timing, and someone filtering the trip with taste and local judgment.
We learn your interests, pace, comfort needs, food preferences, and what kind of China would feel exciting rather than overwhelming.
We shape a route that makes sense day by day, with enough structure to feel smooth and enough room for real discovery.
We choose guides, meals, neighborhoods, drives, villages, hotels, and local contacts that we would trust ourselves.
You travel with clear plans, local context, and support behind the scenes, without feeling trapped inside a rigid group-tour script.
More than one image of China.
Guilin rivers, Tibetan landscapes, Miao villages, Huizhou architecture, food alleys, morning markets. The site should feel like China has range, because the trip will too.
Plan your trip.
Tell us what kind of China you want to experience. We will help shape a private journey that feels real, comfortable, and worth taking.